Every day more and more businesses are using Instagram as a part of their social media plan. Launched in October 2010, more than 40 million pictures are uploaded to the application everyday. Reaching millions everyday, it is a great way to promote businesses. Here are a few tips to make your businesses’ Instagram page a success:
Make it your own:
The Instagram page should reflect your company’s unique culture. The page should portray an experience and provide followers with a sneak peak about what your company is all about, instead of advertising your products or services. Old Spice’s Instagram feed provides their followers with humorous pictures that engage the audience and creates brand awareness.
Make sure that you post frequently and consistently. Ideally, at least one picture a day will remind your followers of how exciting your brand is. However, if there is a special event your company is having, it is expected that you will post more pictures as a way of promoting the event.
Use a hash tag that defines your brand:
In a yearlong celebration of our 15th anniversary, at Optime we use #optime15 to consolidate all of our activities creating an experience where individuals can go to one place and find everything. Using a hash tag allows Instagram users to more easily find your page and pictures.
Amplify your reach by tagging others:
With Instagram’s new ‘Photos of you’ feature, when you tag others in your pictures, those pictures also appear on their profile.
Follow these four tips and you’ll be well on your way to making your businesses’ Instagram page a success.