We thought these were hilarious, and fit some of us so well!
In the social media world, they say power lies in creativity. But while content is King, collaboration is the Queen that sparks the content’s commotion.
We always hear that it’s SO important to create meaningful content, build an audience, and most importantly, encourage constant engagement, but… WHY? That’s because there is an even more important factor that intertwines the constant goal of successful social media: Community.
After taking part in several Social Media Week sessions in Miami and New York, panelists continuously explained how they work in collaboration. Professionals in all industries and departments, both creative and strategic, emphasized that their jobs would not be complete without the team they work with to create valuable content. Everyone puts in a lot of work into what will be published for the sole purpose of attracting not just viewers but conversations, constant community, YOU.
This is where the real power lies. Great content, visual or verbal, will not truly be great until it successfully engages a community. Conversations should not just be from viewers and readers, but the brand itself as well.
Brands that take part in the dialogue they create through content are being a part of their own community. A simple idea, but many brands leave their content open for conversation without any input of their own.
Whether social media is being used for corporate purposes, promotions, awareness, or just for fun, interaction measures true success.
Social media users and brands that converse together, learn together, making social media the two-way communication that it is!
By constantly interacting, social media enhances the digital experience into one that makes users feel a part of something greater. Next time you are creating content, keep in mind that you could be creating a community in commotion!
Today, brands are engaging their audience more and more using memes. Memes, as we know them today, began as images with witty or sarcastic remarks, created by users on forums such as 4chan or reddit. It’s not always a bad idea to use memes in your marketing, but because the trend has gotten so wide-spread, it might be a better idea to sit back and create your own fun content instead of relying on what is already online.
I know, doing the “Harlem Shake” can be REALLY tempting, but there are plenty of other ways to engage your audience without memes, especially when everyone else is using them.
Let your voice do all the talking.
Instead of trying to adopt someone else’s voice or style, use your own. Build on your own creativity and let your audiences into your world through originality. Think about it, if the goal of a Meme is to start a trend, wouldn’t it be better to be the original creator rather than just another bandwagon wave rider? Connect with your users with a conversational tone and get to know them as the real you, become their friend, and let your ideas flow. This builds a stronger bond than building relationships through third party fads.
Create your own OC with Pictures
OC- Original Content. Instead of going online and finding “appropriate” memes for your social media posts, take out your camera and snap your own pictures, putting you in charge. Use tools like Instagram to organically build a community. Instagram features like tagging and hash tagging allow you to breakthrough the clutter of meme’s and discover the real brand voices. Establish your true differentiators and network with people authentically, this way your community is permanent and not fleeting (like a Meme).
Although there is nothing wrong with using memes, it has become so “mainstream” that they might actually hurt your marketing strategy rather than help it. Meme’s only work for a very short period of time- no more than a few weeks. A good rule of thumb is to disregard any memes that a late adopter would know about, like your 102-year-old neighbor. In the end, it’s best to keep your content authentic and original. Be proud of your products and services and have fun with them. You don’t need a meme to help you with that.
Social Media Week seems to be well under way in Miami, and being in a multi-cultural hub that Miami is, Latinos on social media seemed to be a hot topic. In the social media world, brands that have been able to capture the attention of Hispanics are considered digital marketing juggernauts. Today’s schedule featured 2 panels exclusively for social media in Latin America; both addressed some key points for reaching out to the powerful community online.
Get to know us, and understand us.
We are not all Mexicans! No slight against Mexicans, but it’s unfortunate how many brands believe that just by slapping a little bit of chili, and they’ve created something for their Latino community to enjoy. A guy in a bee costume won’t hit the spot, either.
For social media success in the Hispanic Community, you really need to get to know us. Knowing only Spanish won’t cut it, either. Learn what we like to watch, what makes us laugh, and what we’re proud of. It’s those little cultural nuances that really connect a brand with its audience.
Latinos are passionate.
Generally, we are loud, we are larger than life, and we are passionate. We love sharing things that we like, and when something upsets us, we have no problem sharing our anger. That being the case, Latinos are generally not early adopters. Yes, there are exceptions, but the vast majority likes sticking to what they know. Brands should always keep this in mind, and brands using social media for marketing should work towards fostering advocates within their social media communities. For Latinos, advocates are like gold, they are most valuable to a brand.
Advocates are generally people who like a brand and communicate with and on behalf of the brand. They are quick to answer to users who may not understand a specific product or service, providing authenticity. People are also more likely to use a product or follow a brand based on advocates because they are peers.
In all of South America, Brazil has become the most active on social media. Some studies have shown that Brazilians can actually be the most social in the world. They are the fastest growing number of Facebook users and early adopters. If your brand is primarily Latino, it might be a good idea to brush up on your Portuguese, or at least learn it. Muito obrigado can go a long way if you’re trying to attract Brazilian users.Just like you would with the Hispanic culture, learn about the Brazilian culture. Finding out major holidays-especially Carnaval, and common traditions are just the tip of the ice burg for connecting with the Brazilian community.